A cut above the rest: brand design for a new hair salon

Shannon Murray was looking for someone to create the brand for her new salon in San Pedro on the Costa del Sol. We met up a few months ago in Passion Cafe and, after a long chat about her new business, her passions and goals, the journey to creating her new brand began.

We shared some ideas on Pinterest, and she sent us a list of words she found inspiring that described her and how she works: clean, natural, friendly, creative, personal. We sent her the moodboard (below) and as soon as she saw it she said: "that's it!".

The moodboard helped us set a brand style, from which we created three different brand routes for Shannon to choose from. 

As Shannon also needed collateral designs, we expanded her brand into loyalty cards, recommend a friend cards, price lists in both English and Spanish, notecards, stickers for her products and more. We also helped her set up her Facebook page, with a custom cover photo and profile picture.

She loved her brand so much that she painted a wall in the salon to match her business cards and mounted her logo in gold - how cool is that?!